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If you have been following the news of Metro Exodus then you would be familiar with the recent controversy surrounding the game release, the Epic Game Store and Steam. Putting that under consideration, Take-Two Interactive CEO Strauss Zelnick is of a different opinion. According to him, the company will not indulge itself in such practices. Zelnick clearly stated that they won’t be following any trends in order to create an in house game launcher.

Talking with GameIndustry, Take-Two CEO Strauss Zelnick referring to the in House Game Launcher said,

That’s not how consumers shop. To use an analogy that doesn’t speak to our business, if you read Random House books, I presume you can get them directly through Random House, but you probably don’t. You probably go to Amazon or other sites. So if you have something incredibly powerful, then I suppose you can say to consumers that it’s only available here. But generally speaking, when it comes to broad-based entertainment offerings, you are better placed to be where the consumer is, rather than indicating to the consumer where they need to be. If your focus is solely on capturing retail margin, then you have to be very convinced you’re going to be a great retailer. That’s not something that’s in our DNA. We make entertainment. We’re really not a retailer.

Further adding he said that we do not dictate the consumers but we go where the consumers are, for we provided them with the services and where ever they take those services, be it on another store, we try to make it convenient for them. Take-Two does not see other retailers as competitors but as mutual business enterprises.

From our point of view, we don’t see another retailer as a disruption. We want to be where the consumer is, and if there’s a competitive offering that benefits consumers, generally speaking, if the business model makes sense for us, we will support it. We want to be where the consumer is. We see competition on the retail side to be a good thing. It just means more distribution.

So those who have any worries regarding Civilization series and XCOM then they can rest assured, for Take-Two has given its word.

About author

Ivan Bhan

I have a lot of love for Movies especially science fiction however nothing beats the fun of sitting behind a screen and playing some hard core FPS games. Apart from them i am a major lover of Assassins Creed titles especially Brotherhood, The Witcher and God Of War. Huge fan of animation director Hayo Mayazaki.